Before you build your company’s or personal brand lets first take a moment to reconcile what branding is and how it differs from marketing. Branding is the process involved in creating a unique name and/or image for a product or service in the mind of the consumer. The goal of “Branding” is to establish a significant and differentiated presence in the market that attracts and retains loyal customers. What differentiated message have you created in the mind of your desired clientele?
Having dug around in the last year to see what’s going on with security training courses at home and overseas, it would appear that there is a gap between what’s acceptable, to what’s a complete rip off, and that gap is as wide as the Grand Canyon.
In the world of protective services, we are often charged with the responsibility of having to manage and reconcile between safety and access for our protectees.
As business owners, employees, independent contractors or just private citizens we too are challenged with the dichotomy of managing our personal and professional lives on social media.
The ‘tactical culture’ had flourished over the last few years, mainly due to the proliferation of video cameras and increasing engagement with social media platforms, which I believe is causing the lines between reality and the ‘tacticool’ entertainment world to become very, very blurred…
It takes very little these days to be a part of the tactical sub-culture that is trending, here’s how to do it. Simply, purchase a gun, where legal, get your hands on some tactical clothing, buy a bunch of ‘black op’ accessories, plug into ‘Soldier of Fortune’ social-media channels and perhaps even take some no-fail tactical training courses, then after a few months, hey presto, you’re an expert! Whereas, in the good old days, the only option, if you wanted this lifestyle, was to join the military – preferably the Infantry!
I was a seventeen-year old military recruit when I was issued my first rifle. That marked the beginning of what would amount to nearly forty years of carrying firearms professionally. Twenty-three of those were in the military, including nearly twenty years with the SAS, followed by almost seventeen years of commercial security work.
Industry News November 2019, At A Glance. We cast our eye over the main stories impacting the security industry. Here’s what’s appeared on the radar since the last issue.
I have many happy memories as a child going to church regularly being with my friends and family. One day however sticks out in my mind above all others. On this day, a man keeled over in the pew in front of me and the havoc that ensued is still clear in my memory… Emergency.
Since there are no guarantees that you will never be involved in an emergency, this article will help you to understand some of the things necessary to properly handle, or ideally help prevent, a crisis situation in a house of worship.
The first step in countering snipers is for everyone to be aware of the threat. This is where a threat assessment needs to be compiled and the realist threats need to be identified, if potential snipers are a threat then procedures need to be put in place.
In general, operational planning for a sniper threat should always be considered to some extent. Not only should counter sniper procedures be planned for but they need to be practiced, your people need to be trained at least in the basic reactions to fire and the use of cover, preferably before they are exposed to the sniper threat.
More now than ever, church security is an issue that must be addressed in our modern society. Most recently in Nashville, Tennessee, seven people were shot, including one killed by a person who simply walked in the church, down the center isle, shooting.
When it comes to a wardrobe fit for duty rule number one, you don’t buy it, you acquire it over time. In most cases, unless you have unlimited resources this will be a slow build for most agents. To help you in developing a detail ready wardrobe I offer the below considerations for both fit and function.