Social Media

A social climate of uncertainty provides fertile ground for conspiracy theories. Pandemics, for example, are predictably unpredictable—no one can say with certainty when one might begin, when it would end, or how long it might last. Combined with political and economic instability, a public health crisis like COVID-19 is rocket fuel for conspiracies. Under conditions of uncertainty, any information, even rumors, that helps direct negative emotions toward a specific target is psychologically comforting—it helps people manage their fear and anxiety. What if that target is your principal, a powerful business person, political figure, celebrity or high-wealth individual, who unwittingly becomes a central figure in an elaborate conspiracy theory due to their publically-known views, financial activities or associations?