Well, there really isn’t anything fundamentally wrong with this approach, after all, as the saying goes, “if it ain’t broke, don’t fix it.” The trouble is if we continue to do the same thing in the same way we’re in danger of missing opportunities to improve, and surely that’s what we all want to do, become better, more efficient and smarter at what we do.
That’s undoubtedly the maxim I’ve always tried to apply to communications. We embraced digital radio enthusiastically when it first came on the scene 15+ years ago, even though doing so was detrimental to us in the short term, it paid off in the long-run. Many saw it as ‘revolution’ rather than ‘evolution,’ but eventually, it eclipsed its analogue forbear, and those naysayers had no choice but to evolve.
