Celebrity protection is in some ways a unique market, however, in marketing, the more specific you can be, the more successful you will be in finding customers. This means that it’s helpful, sometimes necessary, to research, develop, and define a niche, carving out a select piece of a bigger industry to specialize in.
Originally receiving the majority of my training in the military, I have been in the security and close protection industry for well over 15 years and, over the years, have taught literally hundreds of trained professionals – law enforcement, military, security professionals, intelligence agents – as well as a great many untrained personnel entering the industry for the first time.
“Elijah, I’m glad you choose me for the assignment, just so you know I have to be home on the 15th as my son has his little league try-outs.” I’ll have to be honest and say, if the assignment extends past the 15th, I’m likely going to use someone else from the outset. Why? Because VIP clients appreciate familiarity but the rotation of celebrity protection agents does not project stability, instead, it implies just the opposite.
An Introduction to Celebrity Protection and Touring is a book by Elijah Shaw and Dale June and is reviewed here by Miguel DeCoste
An Introduction to Celebrity Protection and Touring, is a new book by Circuit Editor, Elijah Shaw and regular contributor, Dale June. The book offers a peek behind the scenes of the close protection industry, more commonly known as the bodyguard business.
When working with entertainers you are in full tour mode, arriving at locations in the wee hours of the morning ready to hit the ground running but not knowing exactly what to expect. Effective communication with the venue security will help you enormously.
A stable career in Corporate Executive Protection, more often than not with standard hours, reasonable expectations and a healthy benefits package, or the wild and unpredictable world of Celebrity Protection with its Long hours, temperamental clients, and a job description that includes pretty much everything but the kitchen sink.
What is the state of our industry? Where are we headed? What are the emerging trends? Take a peek behind the curtain of the Close Protection Industry.
While no security measures are 100%, these are good guiding principles to minimize the potential for an unwelcome encounter with your celebrity principal during their show.
Sometimes, close protection agents have a tendency to define themselves based on the status of their Principal. However, it’s worth remembering that working with a VIP doesn’t make you one!